THE USAGE OF Digital Media And Society

Old Navy can be an American-owned clothing company that is clearly a branch of Gap, Inc. Old Navy launched it’s first store in 1994 with a starting in California, where it’s corporate and business headquarters is located. The primary target public for Old Navy contains price-conscious shoppers that are still fashion focused. The clothing tends to be less expensive than its rival counterparts. Old Navy’s stores contain customized sections for infants, boys, young ladies, men, and women.

In addition to clothing, Old Navy alsooffers a number of accessories such as shoes, handbags, playthings, hats, and sunglasses, plus a line of clothing and toys for canines. After a failed attempt to re-brand the business in 2005, Old Navy re-launched a new campaign and focused their efforts on bright, bold, and recognizable advertisements for their brand. Their goal was to make their brand recognizable compared to their rivals easily. Another way their new re-branding as working for them is including social media into their marketing efforts.

Perhaps one of the newest ways that Old Navy is concentrating their marketing strategies is using Pinterest. Old Navy has started using Pinterest planks to advertise their stores. OldNavy has tag on Twitter for to be able to win gift credit cards. Perhaps one of the most crucial techniques Old Navy is utilizing sociable media is through their Facebook enthusiast page.

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Their fan web page on Facebook focuses on keeping customers involved on what’s happening to get as well as online. In addition they let enthusiasts see all the offers that ‘re going on and present out deals. A more detailed explanation of their use of the Facebook lover web page is below.

This is a link to my screencast that further shows how Old Navy is utilizing their Facebook page. I’ve also uploaded another screencast showing how to make a Facebook fan page. I think that Old Navy will continue to grow as a company and we will see many more uses of cultural media added to their marketing attempts. I believe that they can also keep integrating cultural mass media methods into their print and TV campaigns.

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