With the ongoing proliferation of content in various forms around the net, it’s becoming a lot more essential to ensure the content you create grabs attention and engages with your intended audience. Predicated on a survey of people thinking about content marketing, this article presents nine essential elements of engaging content. With the ongoing proliferation of content in various forms around the web, it’s becoming ever more essential to ensure this content you create engages the attention of your designed audience and stands out from the group.
It’s helpful to think about and evaluate your own experience. What causes you to build relationships with a particular piece of content above others vying for your attention? The facts that maintain that engagement? Or, conversely, what causes you to lose interest and click away? What aspects of this content encourage you to share it with others?
If you’re searching for something online, what encourages you to click through to 1 result above another? You may already know, there is a no shortage of competing content out there, all pleading for our time and attention. To rise above the noise and ensure your own content engages your intended audience is no mean feat.
But with a few key elements in mind, it’s certainly possible. Just what exactly helps create such participating content? What ensures a piece of content not only grabs your attention to begin with but retains it and makes an imprint in your thoughts? Of course, we all have our own specific dislikes and prefers, and so I surveyed a group of individuals interested in content marketing on just these questions. Predicated on the answers I received, the following list represents what may be considered to be the nine essential components of engaging, attention-grabbing content.
Whether your content is an article, a post, a video, audio recording, or whatever, the name performs an essential role. It needs to both make sure your content sticks out from the crowd, and appeals to your intended audience. Be specific: just what does this content offer? Be interesting: how can you arouse the curiosity of these you are hoping to appeal to, so they’re almost compelled to click on through?
- Notes are resizable
- Students can talk about projects they have been working on with other group users
- Information Literacy: Are your students literate
- Publish quotation tweets
Offer a solution: where there is a problem, there’s a desire or need for a solution – how do your title utilize that? Have you ever clicked through on a piece of content only to find it doesn’t provide what you thought it would? Once you’ve involved someone’s attention in the first place, you then need to maintain their attention for the content to ultimately benefit you. For example, you’re looking for someone to visit your website, talk about the content with others, link up with you on interpersonal media, etc, as well as improve the online profile of you as well as your business generally.
If someone is hitting through to your articles from Google, and then rapidly clicking back to the search engine to click through somewhere else, it tells Google something about how exactly to rank your content. If your content is not delivering what their search users are looking for, its rank will deteriorate as time passes. Alternatively, if your articles grabs their attention and hold it, it can only benefit the ranking of your articles. Your content largely exists for one reason only – to seize the attention of potential prospects for your business.
Your content must therefore meet a need that audience has to be able to grab their attention and engage with them. What exactly are the needs of your market place? What problems are they facing? What questions arise frequently? What exactly are they looking for assistance with, or information about? There are many ways to learn, such as direct feedback from existing potential customers and customers, social media, forums, industry publications, etc.
People prefer to connect to people like themselves. Show through your articles that you are a genuine person like them just, with real thoughts, opinions, feelings, and ideas. Sure, you’ll change some individuals away but make an effort to please everyone and you also end up satisfying no-one. Instead, be authentic and open, and you will entice an audience who’ll resonate strongly with you, build relationships your articles effectively, and be very responsive because of the connection you have with them.
And a smaller but responsive audience is a lot more valuable than a larger but indifferent one. If your articles is a rehashed version of similar content elsewhere simply, it will not get anyone’s attention or stick out from the audience. Instead, offer them the advantage of your own unique knowledge and experience, and put your own unique stamp on your articles.